Video shopping is when you use video content to promote your products and services, offering the chance to show off the products from all angles, and giving shoppers more information which can help them making their purchasing decision. Plus, adding shoppable functionality to all of that increases the odds that shoppers complete their purchases, because they don't have to do anything extra - just click the link to head to the product page on the retailer's website or, depending on your video shopping platform, shop directly from the video itself. Video shopping provides a seamless experience from browsing to purchasing.
66% of consumers prefer to watch a short video to learn more about products or services than to read a text. More and more sellers are turning to video shopping when crafting their e-commerce marketing strategies. That is because video shopping offers several benefits. While, what they needs to create high-quality video content using nothing more than their own smartphones.